I thought Rogers was making the best stuff during the 60s?
That's probably true, that Rogers were the "Cadillac" in the 60's. and Sonor were the "Rolls Royce", and their more expensive prices respectively reflected that..
I was a youngster in that era, and personally knew the allure of Ludwig. In fact my first set was a brand new '64 Ludwig Club Date in Pink Champagne Sparkle. I actually turned down a used set of Rogers that were Louis Bellson's, that Maurie Lishon first tried selling us for a good price. Nope, i had to have Ludwigs!
Every saturday, I was in Frank's Drum Shop for 5 full years (lessons)
I clearly saw, that Ludwig was a more "pushed, and evidently wanted brand", than brands like Slingerland. Slingerlands sadly, seemed to sit like lowly "orphans".
From what I saw, in probably the biggest Drum Shop of that era (Frank's), were Slingerlands sparsley, nor properly displayed, most were never even given the respect of at least a tune job.
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That dealers like Maurie were apparently quite savvy-wise and wanted to sell what moved best. it was more profitable to sell 15 Ludwig sets at $500 a set back then, than sell 2 Rogers Sets, at $800. Or one Sonor Set that probably cost $1000, or more back then. Not sure on the Sonor prices, but I knew that was what my teacher Phil played, and endorsed back then. They were not cheap!
I agree Slingerland apparently didn't have quite the reknown endorser base like Ludwig did on the 60's. Seems like Ludwig had basically every genre covered. Morello, Thigpen, Ringo, etc.
It took me quite some years to come over to the "dark side", with Slingerland, a move I certainly don't regret. I believe also the same has taken place with other drummers, to finally recognize that Slingerland was a very good quality drum company, once they got past the "devoted followings" of their fav drummers. They came to the realization, that "hey, this is a darn fine drum, I don't really care who used to play them". Mark