I endorsed Impact drums from 1985-2006. Contrary to popular belief, as most drummers have never seen a kit in person, they were not akin to Staccato or North; they didn't scoop out at all, nor were they stiff or thick like those (respective) brands.
The single headed toms were quite warm, because the shells vibrated nicely due to the thin, flexible shell, very unlike any other fiberglass or synthetic drum.
I loved the sound of the double headed drums and snares in particular. I stopped endorsing them primarily because by 2005 or so, they appeared to not be making drums anymore, focusing instead on their core business of bags & cases (which I do still endorse.)
I considered them intermediate-to-pro level, they certainly weren't priced as budget or entry-level drums. As always, whoever uses the product determines who it's suited for. I had no qualms about recording, touring, and appearing oin TV with them. I still have 4 Impact kits.
Here's the kit I took on the road in 1987:
[img]http://www.bermudaschwartz.com/images/impact87.jpg[/img]
You can see on the large tom that the shape of the cutaway accounts for the look of a 'scoop' when viewed straight on, as with the other toms.
Bermuda