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"We Will Use Our Expertise to Improve on the Rogers Legacy" Last viewed: 8 hours ago

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I came across this article in a 2006 issue of Classic Drummer. And wow, how wrong Yamaha was. I can see why VDF member The Ploughman gets so upset .. :)

Ouch. This quote is about as wrong as George HW Bush's "read my lips - no new taxes!"...or that other one by Bill Clinton and a gal named Monica.

Happy Friday.

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The greatest gift you can give your family and the world is a healthy you. - Joyce Meyer
Posted on 11 years ago
#1
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That company's ownership and treatment of Rogers was the greatest compliment that has been paid to the Rogers name since 1984 when it ceased to exist as a viable company. It demonstrated in practice a real corporate fear towards a company dead for over 20 years. Just the thought, Rogers could be on the road to a real resurrection, would be enough to influence a company into such an acquisition and investment of sacrificial capital, says more about how indeed great a drum maker Rogers was than all of our worship for the products Rogers made. A Rogers resurrection was feared.

I do not own or use any product from that other company.

Rogers Drums Big R era 1975-1984 Dating Guide.
http://www.vintagedrumforum.com/showthread.php?t=24048
Posted on 11 years ago
#2
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When I read the subject line I thought this was going to be a post about DW.

Posted on 11 years ago
#3
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Could someone please explain the dyna copy that's being offered

by Drum Workshop. From the photos I've seen, it seems

different than our beloved Dyna. Thanks.

Posted on 11 years ago
#4
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I have yet to see one of the DW drums up close, but yes, there are differences.

Rogers Drums Big R era 1975-1984 Dating Guide.
http://www.vintagedrumforum.com/showthread.php?t=24048
Posted on 11 years ago
#5
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We will use our expertise to improve on the Roger's Legacy....OMG In reality, what they did was an abomination...Their object was clear, and the exact same thing was done to Camco. We are reminded of it every time we see one of those kits with the Camco name on it...Despicable is the word that fits best for what both companies did to two of America's finest drum manufacturers.

Posted on 11 years ago
#6
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Another way of looking at the failure of US companies and the failed resurrection attempts of them might be this:

In the 1970's Japanese automobiles were biting a chunk out of clunky US made vehicles sales. To protect the US auto industry and other threatened industries, congress began instituting tariffs which, of course, affected such other imports as Japanese made drums and guitars.

Up to this point, Japanese made instruments were inferior (sorry MIJ fans). Wisely, with tariffs adding cost to their products, Japanese companies decided to compete head to head by increasing quality and by utilizing predatory pricing. Over time, imports received more acceptance. By the, most US companies were no longer family owned. Plus, boot, vision and quality suffered under corporate ownership.

Enthusiasts within companies such as Hoshino and Yamaha hoping to revive and market the reputation of defunct American brands just failed to pull it off.

Posted on 11 years ago
#7
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From Stallwart

Enthusiasts within companies such as Hoshino and Yamaha hoping to revive and market the reputation of defunct American brands just failed to pull it off.

Maybe they did, and maybe they did not. No one will ever know. It is all speculation. And it no longer matters.

Rogers Drums Big R era 1975-1984 Dating Guide.
http://www.vintagedrumforum.com/showthread.php?t=24048
Posted on 11 years ago
#8
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From Stallwart

Another way of looking at the failure of US companies and the failed resurrection attempts of them might be this:In the 1970's Japanese automobiles were biting a chunk out of clunky US made vehicles sales. To protect the US auto industry and other threatened industries, congress began instituting tariffs which, of course, affected such other imports as Japanese made drums and guitars.Up to this point, Japanese made instruments were inferior (sorry MIJ fans). Wisely, with tariffs adding cost to their products, Japanese companies decided to compete head to head by increasing quality and by utilizing predatory pricing. Over time, imports received more acceptance. By the, most US companies were no longer family owned. Plus, boot, vision and quality suffered under corporate ownership.Enthusiasts within companies such as Hoshino and Yamaha hoping to revive and market the reputation of defunct American brands just failed to pull it off.

If your selling the possibility of " failed resurrection attempts ", 1st let me get my chest high waders on...

Posted on 11 years ago
#9
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I try not to ascribe to malice that which can be explained by incompetence. I think that Tama and Yamaha didn't know what to do with the Camco and Rogers brands any more than Gibson knew what to do with the Slingerland brand.

Brook Mays probably went under owing Yamaha a bunch of money, and the only thing of any value they could take away may have been the rights to the Rogers brand.

Then they asked around and decided that it wasn't worth an investment to tool up to make copies of drums that, while innovative and highly-respected in their day, hadn't been current technology in 20 years.

I do not think that Yamaha was so scared of the possibility of someone reviving the Rogers brand that they deliberately acquired it just to kill it.

-Erik
______
Early '70's Slingerland New Rock #50 in blue agate (20-16-13-12)
Late '50's WFL Swingster/Barrett Deems in black/gold Duco
'70's Slingerland Gene Krupa Sound King COB
early '70's Ludwig Acrolite
'80's Ludwig Rocker II 6 1/2" snare
Rogers Supreme Big "R" hi hat

Posted on 11 years ago
#10
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