[COLOR="Red"]Part #2[/COLOR]

SEPTEMBER 9, 1922 THE MUSIC TRADE REVIEW - source arcade-museum

NEW LUDW1G MODEL Ludwig & Ludwig Announce New Ludwig Juvenile Parade Drum for Younger Drummers

CHICAGO, ILL., September 5.—To overlook the big demand that is existing in a juvenile way is to make a serious mistake. Ludwig & Ludwig have realized an exceptional demand for juvenile instruments and in accordance with this policy have announced the Ludwig juvenile parade drum, at a very moderate price. Ludwig & Ludwig, said to be the largest manufacturers of professional and juvenile drums in the world, have recently increased production facilities which enables them to offer the biggest value in the history of the drum industry. With certain modifications they are maintaining the rigid standard on these juvenile items that applies to their professional line. We all know that every boy loves a real drum, and the boys of to-day have the same desire and interest in a drum that the boys of other days had. Every live boy wants an honest-to-goodness drum that plays and sounds like a professional model, at a price he can afford to pay. He will find this satisfaction in a Ludwig Juvenile Parade Drum. This drum will develop his musical ambition and prove to be something more than a toy. Dealers are beginning to realize that juvenile merchandise means a big repeat business and they can make their store the headquarters for the youngsters

of to-day. The juvenile parade drum, the latest addition to the Ludwig line, is very handsome and attractive

in appearance. It not only has tremendous volume but also deep military tone, and is sturdily built and correctly proportioned. It is made with beautifully grained maple shell, highly polished. The heads are genuine calfskin, rods highly nickeled and counter hoop is trimmed with flat nickel bands. A strong webbed sling of correct length and real hickory sticks go with this juvenile outfit.

October 28, 1922 - P R E S T O Magazine – source - arcade-museum

NEW LUDWIQ DRUM CATALOG

Interesting Booklet from Ludwig & Ludwig, Chicago, Describes Latest Things for Drummers.

''Is the latest too new for you?" is the query in script across the address folder of the new catalog of Ludwig & Ludwig, 1611 N. Lincoln street, Chicago. It is the latest printed means of the progressive firm of drum manufacturers in telling about the latest methods employed in producing the most desirable things for the drummer. The new catalog has been written and compiled for drummers by one who thoroughly understands the making of drums and drummers' accessories and their uses in the band and orchestra. It contains an article on "Tone Analysis of Pedal Tympani," by William F. Ludwig, head of the company. It is a technical presentation of sound phenomena interesting to every musician. It shows a knowledge by the writer of the causes and effects in vibration; a knowledge that accounts for the why and wherefore in the

meritorious Ludwig products. The virtue of laminated shells and their superiority over veneer are convincingly described. By the new Ludwig method of laminated shell construction great strength with minimum weight is secured. The catalog gives the details in the construction and measurements of the Ludwig Separate Tension Bass Drums and the Ludwig Center Support Bass Drums.The advantages of the improved models in Ludwig all-metal drums are clearly set forth in the booklet. The Ludwig Alternating Pedal is a thing of general interest to professionals, so that the pages devoted to the alternating features, speed and smoothness of action are sure to be read with interest. The latest improvements in the footboard are told about. In the new booklet are pictures and descriptions of the Ludwig trap drum outfits, new Ludwig accessories, new standard and Chinese traps, Ludwig "Alligator" drum heads, domestic and imported cymbals and other commodities in a long line of drummers' goods.

NOVEMBER 4, 1922 THE MUSIC TRADE REVIEW - source arcade-museum

NEW LUDWIG & LUDWIG CATALOG

Ludwig Fall Circular Catalog, Now Ready, Contains Latest Additions and Improvements to Ludwig Line—Special Attention Called to Article by Wm. F. Ludwig on Tone Analysis

CHICAGO, ILL., October 30.—A new Fall circular catalog, which is a forerunner of the annual Ludwig catalog, has just been issued by Ludwig & Ludwig. Although issued in advance of the annual Fall catalog, the circular is complete in itself, giving descriptions and photographs of the new Ludwig models and improvements, together with pictures of the leading artists, organizations and orchestras using Ludwig instruments. A unique article by Wm. F. Ludwig, president of Ludwig & Ludwig, entitled "Tone Analysis of Pedal Tympani," gives a new conception and appreciation of the tonal quality of these instruments. The first part of the catalog embraces and introduces a new line of drums, including the new Ludwig bass drums with laminated shells. This construction is the most modern and improved form of securing great strength with minimum weight. Following this is a description of the improved models of the Ludwig all-metal drums. One of the features brought out is the new counter hoop which is used on the Ludwig professional model separate tension drums. The Ludwig alternating pedal, Ludwig junior pedal and improved original Ludwig pedal, with the new improved footboard, are next brought out. The new footboard is longer and gives a perfect direct lever action, which makes for extreme smoothness, bringing out the best tone in the drum. K. Zildjian & Cie. genuine Turkish cymbals, for which Ludwig & Ludwig are the sole and exclusive distributors, and Ludwig pedal and hand-tuned tympani are also described and there are pictures of the leading orchestras in the country which use these instruments. Following this comes the article on "Tone

Analysis of Pedal Tympani," by Wm. F. Ludwig. "To fully appreciate the tonal quality of pedal tympani," says Mr. Ludwig in this article, "it is well to understand the relation existing between their .mechanical construction and the sound-producing elements. Tympani tone, fundamentally, is produced very much as in the piano. Instead of the hammer striking a string, as in the case of the piano, it strikes the drumhead. The musical tone which results is caused by the rapid vibration of the head. The vibration of the head, however, must be periodic. It must pulsate at regular intervals. If the vibration is not regular the result is noise. "The peculiarity in the tympani is that the head alone acts as the vibrating body. The kettle must not vibrate, because that would interfere with the regularity in the vibration of the head. "The head being circular, supported and tensioned at its outer edges longitudinally and transversely, naturally offers immense difficulties in its adoption to the musical scale. Therefore, it is necessary to use every possible means both in construction and materials to overcome the natural difficulties." The article then goes on to point out how the construction of the Ludwig pedal tympani1 has been developed to produce true quality of tone and pitch. This development is the result, of actual tests and experiments conducted under the playing conditions which exist in symphony, concert, dance and theatre orchestras. The remainder of the catalog is devoted to new Ludwig accessories, including the Ludwig hold-all trap rack, also the Ludwig tuneable tom-toms, wind whistle, bird whistle, tambourines, Greek cymbals, Spanish castanets and new standard Chinese traps.

NOVEMBER 4, 1922 THE MUSIC TRADE REVIEW- source arcade-museum

NEW LUDWIG FOOTBOARD

Ludwig & Ludwig Announce That New Footboard Will Be Used on All Ludwig Pedals

CHICAGO, ILL., October 30.—Ludwig & Ludwig, drum makers to the profession, announce that a new footboard will now be used on all Ludwig pedals, which will replace the old design adhered to for twelve years. This footboard was designed for the new Ludwig alternating pedal and proved so satisfactory that Ludwig & Ludwig adopted it as the standard footboard to be used on all pedals. The new footboard is longer, having a stronger and more powerful stroke, thus making the action easier. This latest improvement announced by Ludwig & Ludwig is in accordance with their policy of continually improving upon this important branch of musical art. It is a result of their experimental department, which has already produced many improvements which have been received and appreciated by the profession with no small amount of satisfaction.

[COLOR="Red"]This is part#2. Part #3 is below.[/COLOR]

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[COLOR="Red"]Part #3[/COLOR]

NOVEMBER 18, 1922 THE MUSIC TRADE REVIEW – source arcade-museum

ANNOUNCE NEW "HOME OUTFIT"

Ludwig & Ludwig Announce New Home Outfit Trap-drum Set for Home Orchestras

CHICAGO, ILL., November 13.-—To the progressive dealer who is keeping abreast of the times and interested in the promotion of sales and new merchandising methods the new "Home Outfit," just announced by Ludwig & Ludwig, drum manufacturers, will have a timely appeal. Improvements are being made with the trend of modern times and the progressive manufacturer, as well as dealer, is promoting sales according

to the popular demand. Ludwig & Ludwig, who always strive to offer the latest improvements in their field, have found a large demand for a drum outfit which meets the requirements of the younger set for orchestra work in the home and school. They have anticipated this demand from the many requirements from dealers and the trade for a trap-drum outfit for home use at a nominal price. This demand has been brought about by the stimulation for dance orchestras and home and school orchestras among the younger people. This Ludwig home outfit trap-drum set should prove most popular, being very practical and designed purposely for drum pupils and school orchestra use. It consists of the Ludwig maple shell bass drum, 6 inches by 24 inches, with thumb rods; maple shell snare drum, 3 inches by 13 inches, thumb rod type, with single post strainer and red water-proof cord snares. It also has the regular well-known Ludwig junior pedal, the genuine Ludwig ten-inch spun brass cymbal, the twelve-inch Chinese crash cymbal and drum stand of high-grade folding model, as well as the Ludwig crash cymbal holder, wood block and wood block holder and one pair genuine Ludwig professional model hickory drumsticks.

December 16, 1922, PRESTO Magazine – source arcade-museum

DRUM PROGRAM BY RADIO

Ludwig & Ludwig, Drum Manufacturers, Offer Prize in Connection With Broadcasting Event.

All dealers in the musical goods made by Ludwig & Ludwig, Chicago, drum makers to the profession, were asked to "listen in" on December 14 and thereby enjoy a unique radio program and at the same time take a chance on winning a Ludwig De Luxe Snare Drum. Special radio broadcasting for Ludwig dealers on the evening named was arranged. Read about the free prize offer with the Westinghouse Radio Station KYW which broadcasted a special drum and trap effect program arranged by Ludwig & Ludwig. To the dealer who reported this program, giving details, from the ****hest distance, was given a Ludwig De Luxe, hand engraved shell, free of charge. The hour was between 8 and 9 p. m., broadcasting on 400 meters. "Write us about reception, as this is the first time a special drum program has been broadcasted. It is also a test occasion," was the request of Ludwig & Ludwig.

January 6, 1923. P R E S T O - source arcade-museum

APPEAL OF THE SONG WHISTLE

An Amazing Success of 1922 Was the Little Ludwig & Ludwig Product.

One of the big trade hits of the past year was the Ludwig Song YVhistle, made by Ludwig & Ludwig, drum manufacturers, Chicago. The little instrument had peculiar merits which appealed to customers, especially in the summer months, but F. W. Miller, advertising manager of the company, admits that good publicity in the trade papers had considerable to do with achieving the big result in sales.

From the day it was put upon the market the sales increased steadily until the output became enormous.

Its ease of handling, and usefulness for campers appealed to a great number of people throughout the outing season. Anyone can play it and when the dealer used the selling point that the song whistle can be played with the phonograph without any thought of key or pitch it was all over but wrapping it up and receiving the price. At first it was featured as a drummers trap, and practically every drummer in the country bought one, but it was the appeal to the general public that brought the big sales.

January 20, 1923 P R E S T O - source arcade-museum

A LUDWIG DRUM YEAR

Notable Events in Business of Ludwig & Ludwig, Chicago, Contribute to Success of 1922.

The year 1922 was a most successful one for Ludwig & Ludwig, 1615 N. Lincoln street, Chicago, and among the notable occurrences was the company's decision to discontinue and eliminate the so-called "Professional Discount." This was an important step, and, having since been confirmed by other manufacturers, is proving beneficial and advantageous to the entire industry. "We have instituted many price reductions and at the same time improved the produce wherever possible with new mechanical features of superiority. The most striking improvement, however, was made in our line of Ludwig All-Metal Separate Tension Drums," said Wm. F. Ludwig, president of the company, this week. The refinements and improved features in the new models make them the greatest value ever offered. The Orchestra model, furnished in a wide range of sizes, is most popular."

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[COLOR="Red"]Part #4[/COLOR]

1921 Cat

JANUARY 1, 1921 THE MUSIC TRADE REVIEW - source arcade-museum

Among the recent visitors to the New York City trade was William F. Ludwig, president of Ludwig & Ludwig, Chicago drum and accessories manufacturers. Ludwig & Ludwig have just issued an interesting catalog.

FEBRUARY 12, 1921 THE MUSIC TRADE REVIEW - source arcade-museum

LUDWIG HAS PICCOLO TYMPANI

Several New Instruments Brought Out by Chicago Small Goods House

CHICAGO, ILL., February 7.—A number of new instruments are featured in the 1921 catalog of Ludwig & Ludwig, which is now in the hands of the small goods trade. Among the new numbers brought out by this drum manufacturing concern is the piccolo tympani, for use in jazz orchestras. The kettles are made of strongly reinforced hammered copper. The small tympani are tuned the same way as the larger ones. The new catalog contains sixteen attractive pages, full of interest to the retail trade, for they present a great selection of all kinds of drums and drum equipment; tympani, bells, xylophones and drummers' accessories. A number of innovations in drummers' traps are announced, including an all-in-one trap which produces a hen cackle effect, railroad imitation, various bird calls, baby cry or cow moo.

AUGUST 27, 1921 THE MUSIC TRADE REVIEW - source arcade-museum

PRAISES LUDWIG ALTERNATOR

Drummer With Paul Whiteman's Orchestra Enthusiastic Over This Device

CHICAGO, ILL., August 15.—One of the reasons for the instant popularity accorded the new Ludwig & L,udwig alternator is the hearty praise it is receiving from professional musicians. Last week Harold MacDonald, who rolls a mean pair of sticks with Paul Whiteman's famous orchestra, stopped off in Chicago and visited the Ludwig & Ludwig plant, where he registered emphatic praise for the new alternator which he is using in his playing. "It is the most necessary device ever invented for the modern orchestra," he declared to officials of the company, who have also received many letters of praise for the novelty. Mr. MacDonald plays a Ludwig drum with Whiteman and, in fact, considers his gold Ludwig drum his most prized possession. His reputation as a drummer is unexcelled.

OCTOBER 8, 1921 THE MUSIC TRADE REVIEW - source arcade-museum

Patent No. 1,386,605, drum and cymbal beater. Patented August 9, 1921, by Robert C. Danley, of Chicago. This invention represents an improvement upon the ordinary drum and cymbal beater mechanisms operated by the foot. It is said that it enables a more rapid' initial transfer of the hammer head and return with a minimum of effort on the part of the player. It may be adjusted effectively to either the right or left side of the mechanism. Mr. Danley has assigned this patent to Ludwig & Ludwig, the Chicago drum manufacturers.

1920 Cat

DECEMBER 4, 1920 THE MUSIC TRADE REVIEW - source arcade-museum

NEW L & L CATALOG

Chicago Drum Makers Issue Attractive and Comprehensive Booklet

"Pigs is pigs," says Mrs. Wiggs, "but all drumsticks aren't real drumsticks. To get that desired drumstick tone, much depends on the kind of stick you use." This sort of lively, breezy copy is the kind that is running through the pages of the new catalog just issued by Ludwig & Ludwig, "drum makers to the profession," 1611 No. Lincoln street, Chicago, 111. The catalog is ninety-two pages in length, and one of the most interesting that has come to hand this season. It bears an embossed green and gold cover and is finished in heavy stock which shows off the many halftones and electros in an excellent manner. Ludwig & Ludwig are to be complimented on the catalog, which is evidently the result of considerable time, expense and effort. Besides the old established Ludwig lines of drums, xylophones and accessories, a number of novelties are included. The catalog is in effect a drummer's guide or handbook, and will in all probability be used as such by a large number of enterprising drummers. One of the featured lines is the Ludwig all-metal separate tension drum which is made in several styles.

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The image included below is a Ludwig ad from 1920. I've titled it: December 11,1920 Ludwig Ad Pg 87 In Music Trade Review Mag