Thanks a lot for posting the catalog. I am going through it page by page with great pleasure.
It seems odd that neither the Rich or McKinley kit sported the Speed King. Both had Speedmasters. The Speed King gets a pretty emphatic feature later in the catalog, but doesn't show up on any of their kits.
I also liked the way Dave Arnt was featured on page 2 "in charge of all service problems". Hard to nail down somebody like that in our day and age.