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Old 12-02-2019, 06:38 PM
MikeW MikeW is offline
Join Date: Mar 2016
Location: Michigan
Posts: 37
Default Re: DW Buys Slingerland Name

if I was running marketing with this acquisition, I'd try to keep the brand as differentiated as possible, and stick to what everybody loves; thin shells, pretty and well made signature hardware, one-ply and exotic snares and old school classic finishes and wraps. I'd have no sharing of anything other than distribution and market it as a premium brand. 'The King Has Returned' or somesuch... gotta have a vintage vibe as DW proper has the modern vibe locked up solid.
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